An independent drinks manufacturer wanted toexpand it’s operation.Canned soft drinks was the product where production had spare capacity.Increasing sales/market share would increase its profitability.
Davora evaluated the existing sales channels of the company together with the customer base. After detailed research of the soft drinks market, the client was given a range of reference points for new sales opportunities. The client implemented a new strategy to take advantage of the new sales channels identified & a dedicated tele-sales operation was set up. Securing new accounts in London with major catering companies resulted in a 30% increase in sales revenue.