A touring caravan park was looking for a businessreview to help identify it’s strengths & weaknesses.The client wanted to understand how their currentrunning of the park was viewed by it’s customers.The remit also asked us for areas to improverevenue & facilities at the park.
Davora carried out a nut & bolt review of the running of the park & implemented a customer feedback system for clients using the park. Based on our findings the client was able to make fact-based, customer-driven decisions. The client implemented site reviews & feedback. A new marketing strategy including a new web site, with an online booking/reservation system. A park manager was employed which resulted in a much improved customer experience (meet/greet) & maintenance of the park. Toilet/shower facilities were upgraded & a new toilet/shower block was constructed together with additional lighting. An additional benefit of the investment & improvements made resulted in year round opening improving revenue by 20%.